The wine industry in the United States has experienced significant growth over the past few decades, with per capita consumption more than tripling since 1965. This increase in demand has led to intense competition within the market. Tegan Passalacqua, a Napa Valley native with extensive expertise and strong relationships with grape growers, has established Sandlands Vineyards, a brand known for its distinctive, naturally flavorful grapes and affordable high-quality wine. Despite its reputation and brand loyalty, Sandlands faces several challenges, including high variable costs, limited capacity, and reliance on distributors. Passalacqua is currently considering options for expanding the company, including the purchase of a vineyard or a winery building. To fully realize its potential, Sandlands should focus on restructuring distribution, enhancing brand equity, and providing an unforgettable customer experience.